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Ask:

To create original internal branding for a MOJO Ad team.

Strategy:

• Reflect team's love of nature and desire to grow together.

Solution:

• Original Typeface
• Location-based Photography
• Location-based Videography
• Social Media Content
• Original Tee Design

JOURNAL

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Team Parallax Reveal Video.mov
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Display Tee Design Parallax.png
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Ask:

To create original internal branding for a MOJO Ad team.

Strategy:

• Reflect team's sharp & inquisitive nature with retro-futurism.

Solution:

• Original 3D Typeface
• Studio Photography
• Location-based Videography
• Static and video Social Media Content
• Original Tee Design

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After sketching and finalizing a wordface and logo, I decided to take it one step further and finish out a custom font. This became a consistent pillar of stability in our team creative pitches.

 

To create this, I deconstructed the organic shapes and brush strokes of the existing logo to craft new letters, combining them into a uniform, symmetrical typeface that feels balanced and visually pleasing. 

Sample Pitch Slidedeck Branding.

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Photography

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Viridis Tee_edited.png
Practice Cover Final.jpg
MOJO FINAL PRES (4).mp4
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