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Social Posts
Ask:
To create original internal branding for a MOJO Ad team.
Strategy:
• Reflect team's love of nature and desire to grow together.
Solution:
• Original Typeface
• Location-based Photography
• Location-based Videography
• Social Media Content
• Original Tee Design
JOURNAL
Ask:
To create original internal branding for a MOJO Ad team.
Strategy:
• Reflect team's sharp & inquisitive nature with retro-futurism.
Solution:
• Original 3D Typeface
• Studio Photography
• Location-based Videography
• Static and video Social Media Content
• Original Tee Design
After sketching and finalizing a wordface and logo, I decided to take it one step further and finish out a custom font. This became a consistent pillar of stability in our team creative pitches.
To create this, I deconstructed the organic shapes and brush strokes of the existing logo to craft new letters, combining them into a uniform, symmetrical typeface that feels balanced and visually pleasing.
Sample Pitch Slidedeck Branding.
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Photography
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