top of page
Art Director
Role
Bath & Body Works
Client
MOJO Ad
Agency
452M Impressions
Metrics
The Ask
Transform Bath & Body Works from a brand that is simply seen to one that is truly felt by ages 18 to 24 (YAYAs).
Human Truth
For a life stage facing constant burnout, scent serves as a powerful reset button. It's a sensory boundary that bridges the gap between a scattered mind and a grounded, authentic identity.
Strategy
Position Bath & Body Works as the partner for the Scent Sculptor. An intentional shift from selling fragrance to facilitating grounding rituals, giving people the sensory tools to sculpt their own Glow.
Strategy Planbook Layout
30 Second CTV Spot.
Video
30 Second CTV Spot.
Campaign Awareness 30 Second Youtube Spot.
Model Casting and Directing
In-App Gamification Illustrations
bottom of page