Digitally paint interdimensional landscape collages.
Strategically present research data through visuals.
Cast & Direct Studio Photography shoot.
"For generations, formal education marked the start of a journey of growth. But today, a diploma has become the baseline, rather than a signal of expertise.
The Learner’s Odyssey is a journey of discovering knowledge from many sources, shaping how 18- to 24-year-olds think, adapt and engage with the world.
If formal education isn’t enough, how will YAYAs continue to amplify their knowledge?
Find out more by registering at the link in our bio for the 2026 State of the YAYA livestream on May 6, 2026 at 10 a.m. CT"
Caption:
"For 18- to 24-year-olds, knowledge unfolds like a modern-day quest. Ideas spark across platforms and eventually find a home in the place YAYAs trust most: their phones. Our research shows that while some see distraction, YAYAs have discovered a second brain that guides them through the journey of discovering true knowledge: the Learner’s Odyssey.
But when YAYAs use their phone as a second brain, does it limit their capacity for true knowledge?
Find out by registering at the link in our bio for the 2026 State of the YAYA livestream on May 6 at 10 a.m. CT."
Caption:
Create and pitch a creative campaign depicting audience research data on Youth & Young Adults (YAYAs) for national agencies including but not limited to Edelman, The Team (Wasserman) and Brunswick Creative. The data should trace how 18-24 year olds perceive "True Knowledge."
Socials
Research Planbook Layout
Highlight a sense of endless curiosity in a Gen Z-like way to dispel the stereotype of YAYAs' inactive pursuit of knowledge.
challenge:
Strategy:
Solution:
Original Stop Motion concept video.
452M Impressions
452M Impressions
452M Impressions
Metrics
MOJO Ad
Agency
University of Missouri Strategic Communications Department
Client
Art Director