Re-engage the 18-24 year old audience with Bath & Body Works by planning a creative campaign.

challenge:

Art Director

Role

Bath & Body Works

Client

MOJO Ad

Agency

452M Impressions

Metrics

research finding:

For a life stage facing constant burnout, scent serves as a powerful reset button. It's a sensory boundary that bridges the gap between a scattered mind and a grounded, authentic identity.

approach:

Using modern, Glow-themed imagery and copywriting, intentionally shift the brand from selling fragrance to facilitating grounding rituals, giving 18-24 year-olds the sensory tools to sculpt their own Glow.

Strategy Planbook Layout

Video

00:00/00:00

00:00/00:00

30 Second CTV Spot.

Campaign Awareness 30 Second Youtube Spot.